RECESSION BUSTER!

The innovative marketing mix that won't break the budget!

Presented by Monash City Council: Facilitating the Monash Difference

Supported by

Monday May 20th, 9.00 - 12.00pm at the Monash Business Incubator

Download the Registration Form or call us on 1300 685 270

This short workshop is an introduction to using an Innovative Marketing Mix for your Business that won't break the Budget!

As we experience a turbulent and unpredictable downturn in the current economic and business environment, the smart companies will be those ready to embrace difficult times with new ways of thinking.

An innovative marketing mix does not have to break the budget; in fact applying innovative thinking to a marketing mix strategic plan can open new avenues to increased revenue despite the downturn!

Join Gabrielle Hartin, CEO of the award winning APCOT. Feed the LEARNAVORE organisation and find out how your business can thrive in the current economic climate.

One lucky business will win free Registration to the Group Program "Recession Buster Workshop Program" starting in September 2009, including free one-on-one consulting hours with APCOT worth over $1500!!

COMING IN SEPTEMBER:

Department of Innovation, Industry and Regional Development

Supported by

This GROUP program is about providing tangible direction for small to medium enterprises (SME's) in today's turbulent economic environment. The aim of the program is not about survival; rather, it focuses on opportunity, strategies for growth and long term sustainability.

RECESSION BUSTER!

The innovative marketing mix that won't break the budget!

PROGRAM CONCEPT, OBJECTIVES and METHODOLOGY

As we experience a turbulent and unpredictable downturn in the current economic and business environment, the smart companies will be those ready to embrace difficult times with new ways of thinking.

An innovative marketing mix does not have to break the budget; in fact applying innovative thinking to a marketing mix strategic plan can open new avenues to increased revenue despite the downturn!

There is plenty of money to be made in a depressed market place – you just need to know where to look.

Like the sound of this one? Call now to reserve your place on 1300 685 270. This $2000 program is government funded for eligible businesses - costing you only $500!!

PROGRAM OBJECTIVES

In this highly interactive and informative group program participants will:

Learn easy business innovation techniques they can start applying immediately to their business marketing plan

Develop a SWOT analysis against their current business model in preparation for analyzing and developing a dedicated Marketing Mix for their current market place.

Develop and analyse their own current Marketing Mix in line with their SWOT analysis in preparation for the application of innovation techniques to build market sustainability and market growth

Apply new innovation techniques to their marketing mix to develop an updated Innovative Marketing Mix that won't Break the Budget

Leave the class sessions with their own work in progress Portfolio of Innovative Marketing Mix Strategies for the economic downturn.

Will enjoy personalized consultations with APCOT to further develop an innovate their Marketing Mix Strategy

Will receive a personalized Marketing Mix Strategic Report as a final product for immediate implementation into their business model.

PROGRAM METHODOLOGY

This program is limited to 5 - 15 bright companies willing to use theirs and our creative thinking skills to not just survive but thrive in the current economic downturn.

Led by Gabrielle Hartin and the team at APCOT; together they bring you a wealth of diverse expertise in not only innovative marketing strategies, but proven business results.

Coupled with APCOT's, world class training and facilitation methodologies, learning materials and interactive business tools and reports, participants will learn in a highly structured and supportive environment with both Gabrielle and APCOT Consultants in attendance to work with participants personally in class and to consult with individual businesses to develop their final report

APCOT's teaching methodologies are built upon the learning theories of Project Based Learning and Constructivism. This means our sessions are not PowerPoint dominated with presenters that drone on and on. Participants will be involved in working on their own personalized projects right from session one and will be encouraged to reflect on and analyse their own progress – essential management tools for today's business leaders.

1. In class, working Portfolio, for your own personalized, Innovative, Marketing Mix Strategic Plan
2. Free Marketing Pocketbook
3. Your own personalized strategic document; “Marketing Mix Report” ready for implementation.

PROGRAM DURATION

TOTAL HOURS PER BUSINESS – 22 hours

Weeks 1 - 4

4 x 3.5 hour group workshops over four weeks – Tuesday evenings 5.30 – 9pm

Weeks 5 - 9

8 hours of personalized consultation per business

Week 10

Presentation of APCOT Marketing Mix Reports (Strategic Plan Documents) for each business

WHO SHOULD ATTEND?

Business owners and/or Marketing/Sales employees of SMEs who meet the criteria:

Victoria based businesses or intending to locate to Victoria
Management strengths
Financial viability
Commitment to strategic planning and growth,
Commitment to innovation or export/import replacement,
Trading for at least 12 months,

The group would comprise of approximately 5-15 participating companies with 2 participants from each business able to attend the program.

“The worldwide economic downturn is the very time to ensure you are investing in your business for sustained growth and prosperity.”

Program Leader, Facilitator and Consultant

Gabrielle Hartin M'Ed (USA) B'Ed (Aust), Grad Cert HRM CEO APCOT. Feed the LEARNAVORE!

CEO

Call us now for further information or to reserve your place! Ph 1300 685 270

PROGRAM OUTLINE

Week 1: Innovation Techniques for Creative Business Growth

• What is innovation?

• How the application of innovation techniques to your Marketing Mix can create additional revenue

• Quick and easy innovation strategies that you can start applying immediately to your business model

• Case Studies: McDonalds, Monash Enterprise Centre, APCOT

Week 2: The Current Market Dynamic

• Understanding the shifts in the market dynamic

• Develop a SWOT analysis against your current business model in preparation for analyzing and developing a dedicated Marketing Mix for your current market dynamic.

Week 3: The Marketing Mix

• Develop and analyse your own current Marketing Mix in line with your SWOT analysis in preparation for the application of innovation techniques to build market sustainability and market growth

Week 4: The Innovative Marketing Mix

• Apply new innovation techniques to your marketing mix to develop a New Innovative Marketing Mix that won't Break the Budget

• Finalise your own work in progress, Portfolio of Innovative Marketing Mix Strategies for the economic downturn.

Weeks 5 – 9: One on one consultations between businesses and APCOT

• Each business will be involved in personalized consultations with APCOT to further develop their Marketing Mix Strategy

• Each Business will receive a personalized, Marketing Mix Strategic Report as a final product for immediate implementation into their business model.

APCOT provides Innovation and Development training in a highly professional and supportive learning environment. Small class sizes allow plenty of opportunities for one-to-one facilitator - participantl engagement. We also provide easy-to-learn Reading Resource materials and interactive workbooks with structured templates for planning and documenting, which can be quickly and easily used as an ongoing resource.

Start your training today, call 1300 685 270 or fill in the form below.